# Market Evidence Works

> Japan market evidence for global technology companies.

Market Evidence Works studies whether Japanese buyers can understand, verify and act on the public web presence of global B2B technology companies. It is a founder-led research and advisory brand operated by SIMPLYPNG PTE. LTD. in Singapore.

## Primary pages

- [Home](https://marketevidenceworks.com/): Positioning, initial findings and research thesis.
- [Research](https://marketevidenceworks.com/research/): Public studies, publication controls and programme status.
- [Field Note 00: A Japanese Page Is Not the Same as Japan Buyer Evidence](https://marketevidenceworks.com/research/japanese-page-is-not-japan-buyer-evidence/): A 50-company feasibility study with explicit denominators and limitations.
- [Methodology](https://marketevidenceworks.com/methodology/): Source selection, responsible collection, human review, reliability gates and controlled AI observations.
- [Japan Buyer Evidence Baseline](https://marketevidenceworks.com/services/japan-buyer-evidence-baseline/): Proposed company-specific diagnostic, scope and boundaries.
- [About](https://marketevidenceworks.com/about/): Founder background and operating disclosure.

## Research principles

- A Japanese-language page is not treated as proof of a complete Japanese buying path.
- Missing or inaccessible observations remain visible in the denominator.
- AI-answer observations retain the prompt, date, answer context and exact cited URL; they are not converted into a universal score.
- Research conclusions and rankings cannot be purchased.
- Corrections change recorded public evidence; they do not buy a favourable assessment.

## Attribution

Founder and researcher: Gen Hosoya. LinkedIn: https://www.linkedin.com/in/gen-hosoya-a4066b90/