Language surface
Analysable homepages exposing at least one Japanese-site signal.
FIELD NOTE 00 · AUG 2026
JAPAN MARKET EVIDENCE / GLOBAL TECHNOLOGY
Can Japanese buyers understand and verify your company?
We study the public evidence global technology companies give Japanese buyers — across language, trust, local operating context and AI-assisted discovery.
01FINDING
THE PILOT THESIS
A Japanese page is not the same as Japan buyer evidence.
Translation can make a product readable. It does not, by itself, establish local support, implementation responsibility, security evidence, customer proof or a purchase path.
TRANSLATIONVERIFICATIONDECISION
WHAT THE FIRST 50 CHANGED
Language was the easy signal to count.
The harder fields required structured human review. All ten-case findings remain provisional until the reliability gate is complete.
Purchase path
Contrasting review cases with a complete Japanese purchase path observed.
Local proof
Review cases with any Japan-specific customer or partner evidence observed.
Interpretation limit: the 50-company set tested feasibility; the ten cases were selected for contrast. Neither is a prevalence estimate.
QUERY → EVIDENCE → ACTION
Research before scoring.
No synthetic visibility score. No claim that one technical file determines AI visibility. Every observation keeps its source and denominator.
Buyer question
Start with what a Japanese buyer needs to decide — not a keyword list.
Public evidence
Inspect the pages, sources and operating signals available to that buyer.
Cross-language path
Check whether product, trust and purchase evidence survives the market boundary.
Action
Identify the first missing page or proof item worth fixing.
WHAT THIS MAY BECOME
A research-led baseline for companies entering Japan.
IN DEVELOPMENT
Japan Buyer Evidence Baseline
One inspectable view of what a Japanese buyer can understand, verify and act on — and the first evidence gap worth fixing.
- Buyer-question panel
- Cross-language evidence review
- Prioritised implementation brief
The public research comes first. Scope and commercial packaging will follow evidence, not precede it.
Explore the proposed baselineFOUNDER-LED / SINGAPORE ↔ JAPAN
Built by Gen Hosoya.
A Japan-focused technology journalist and researcher with more than 1,200 published articles, building an inspectable evidence practice for cross-border technology companies.