FOUNDER-LED · SINGAPORE ↔ JAPAN
ABOUT MARKET EVIDENCE WORKS
A research practice built across reporting, technology and Japan.
Market Evidence Works helps global technology companies make their public evidence more understandable, verifiable and useful to Japanese buyers.
GEN HOSOYA
More than 1,200 published articles—and a habit of checking the claim behind the page.
Gen Hosoya is a Japan-focused technology journalist and researcher. His reporting and editorial work has appeared through CNET Japan, Business Insider Japan, Diamond Online, ITmedia, MarkeZine and other business and technology publications.
His background spans technology reporting, editorial strategy, localisation, video and audience development, including reporting from Singapore. Market Evidence Works applies that source discipline to a commercial question: what can a buyer in another market actually verify before speaking to sales?
View LinkedInWHY THIS PRACTICE EXISTS
Translation is necessary. Evidence has to travel too.
Cross-border websites often separate the very things a buyer needs to connect. Product language may be local while customer proof remains global. A security centre may be detailed but unreachable from the Japanese journey. Search and AI answers may surface a brand without citing the page that supports the recommendation.
Market Evidence Works studies those handoffs. The goal is not to create a new abstract score. It is to identify the first public-evidence gap that changes a real decision.
Read the public research