FOR GLOBAL B2B TECHNOLOGY COMPANIES

Find the first evidence gap blocking a Japanese buying decision.

The Japan Buyer Evidence Baseline examines what a Japanese buyer can understand, verify and act on across your public web presence.

WHEN IT FITS

Your product is global. The buying decision is local.

This baseline is designed for English-speaking SaaS, AI, developer-tool, fintech and enterprise-technology teams entering or operating in Japan.

You have Japanese traffic or market activity but do not know where the purchase path breaks.
You have translated product pages but limited local proof, ownership or enterprise information.
You need to distinguish search-discovery problems from evidence and conversion problems.

THE WORKING SCOPE

The public research method comes first. Commercial scope will only expand where the method produces a clear, repeatable decision.

The material questions a Japanese evaluator must resolve across product, support, implementation, security and procurement.

A source-linked walkthrough of the pages and cross-language handoffs that answer—or fail to answer—those questions.

The first missing or inconsistent evidence asset worth fixing, with rationale and dependencies.

A small controlled prompt panel recording mentions, exact citations and the answer context without claiming a universal score.

BOUNDARIES

Not a ranking guarantee. Search engines and answer systems decide what they index and cite.

Not a substitute for legal advice. Security, privacy and regulatory evidence may require qualified local counsel.

Not translation by another name. Language quality matters, but the review also covers responsibility, proof and purchase continuity.

Not a synthetic GEO score. Each observation keeps its page, date, prompt or denominator.

START WITH THE EVIDENCE If the baseline cannot identify a decision-relevant gap, a larger engagement should not be the next step.