Feasibility
Test access, field definitions and the difference between route presence and buyer evidence.
RESEARCH INDEX · AUG 2026
PUBLIC RESEARCH / JAPAN MARKET ENTRY
Research that shows what buyers can actually verify.
We separate language availability from the evidence a Japanese buying team needs to assess responsibility, trust, implementation and purchase continuity.
PRACTICAL GUIDE 015
evidence paths to inspect before asking for a sales call
NEW · 26 AUG 2026
Japan-ready B2B website checklist.
A practical inspection of product explanation, purchase continuity, assurance, local accountability and Japan-relevant proof.
Use the checklistRESEARCH EXPLAINER 02AI
discovery creates a candidate; evidence supports the comparison
NEW · 26 AUG 2026
AI can shortlist a vendor. Japanese buyers still need proof.
What current Japanese buying research and Google’s official guidance imply for foreign B2B companies building an evidence path for AI-assisted discovery.
Read the AI search guideRESEARCH EXPLAINER 015
public-evidence questions before vendor contact
NEW · 26 AUG 2026
What Japanese B2B buyers need before they contact a vendor.
A practical synthesis of Japanese buying research and the JBEI 62-company review, covering explanation, purchase continuity, assurance, local accountability and proof.
Read the evidence guideWORKING PAPER 01204
selected records across two review stages
WORKING PAPER · 26 AUG / SUPPLEMENT PUBLISHED 29 AUG
Japan buyer evidence: 204 records, five information checks.
The expanded review separates Japanese explanation from purchase continuity, assurance, local operations and named customer or partner evidence.
- 62 original records plus 142 additional reviews
- Separate Japanese-quality assessment: 54 records with assessable text
- Anonymous counts, missing observations and method limits
FIELD NOTE 0050
companies in the original feasibility sample
PUBLISHED 25 AUG 2026
A Japanese page is not the same as Japan buyer evidence.
The original field note explains why language availability and buyer evidence must be measured separately.
Read the feasibility noteSEARCH MEASUREMENTAI
read impressions with their scope, filters and counting unit
PRACTICAL EXPLAINER
Google Search Console’s AI Report: What the Numbers Mean
Understand Google Search Console AI impressions, property vs page totals, country vs language, and missing data—with a screen example and reporting checklist.
Read the report guideSEARCH GOVERNANCEAI
check the scope before a global setting changes
JAPAN WEBSITE GUIDE
Google Search AI Controls: A Japan-Site Checklist
Before changing Google’s Search generative AI control, check your Japan site’s property scope, inherited settings and the difference from training controls.
Read the settings guideTHE STUDY PROGRAMME
Reliability before scale.
Field Note 00 is a feasibility study, not a ranking. Each gate has to survive before a larger claim is made.
Structured review
Apply the frozen fields across 62 Stage 1 and 142 Stage 2 records; retain evidence and report missing observations.
Population
Deduplicate additional official event sources and lock the eligible company frame before collection.
Publication
Release findings, denominators, methodology, machine-readable observations and corrections together.
PUBLICATION CONTROLS
Every number keeps its boundary.
Population sources, retrieval dates and cited public pages accompany the finding.
Robots restrictions, failed fetches and inaccessible evidence are not silently converted into absence.
A correction can change recorded evidence. Payment cannot buy a favourable result.
Selected samples, single-reviewer AI assessments and unvalidated judgments are labelled where readers encounter the number.